KEY ACCOUNT MANAGER – OFF-TRADE CHANNEL

Are you thirsty for challenge, innovation and excellence, and ready to take your commercial career to the next level? Do you enjoy working in a dynamic, informal and collaborative environment—and yes, are you passionate about beer?

This could be the perfect opportunity for you. Keep reading - we may be looking for exactly your profile!

What you’ll do

Drive the growth and development of your assigned Off-Trade customers, ensuring strong performance across both sell-in and sell-out.
Manage the key commercial levers—including assortment, shelf presence, visibility and promotional activities—to unlock sustainable growth.
Develop and execute plans for new product launches, with a strong focus on listings, distribution and promotional strategy.
Demonstrates deep knowledge of all P&L drivers and commercial levers, using financial analysis to build value-based negotiations and optimize framework agreements.
Deliver accurate monthly customer forecasts in line with Demand Planning timelines and requirements.
Build and present Customer Plans for top customers, providing regular updates during Quarterly Business Reviews with Senior Management.
Analyse sell-in, sell-out, promotional and forecasting data, translating insights into clear and actionable plans.
Oversee point-of-sale execution, working closely with the field sales force and local stakeholders to ensure agreed activities and investments are implemented effectively.
Define and implement the full 4P marketing mix strategy for your customers.
Collaborate cross-functionally with Finance, Trade Marketing, Marketing, Logistics and other teams to deliver an integrated customer approach.

What we’re looking for

You are a commercially minded professional with strong sales and negotiation skills and a solid understanding of the Off-Trade market. You combine attention to detail with the ability to see the bigger picture, take ownership of decisions and stay focused on agreed priorities and business targets.

You are analytical, organised and comfortable working with economic and commercial data. You enjoy collaborating with others and can build effective relationships with customers, field teams and cross-functional stakeholders.

You have a proactive and curious mindset, continuously gathering insights to strengthen customer negotiations and decision-making.

Master’s degree in Economics or a related field.
Strong to excellent command of MS Office, particularly Excel and PowerPoint.
Fluent Italian and English, both written and spoken (C1).
Good in English, both written and spoken (B2).

What you can expect

You will join a motivated, results-oriented team and manage key customers in the Off-Trade channel, with opportunities to learn, both formally and on the job, with the support of your manager and colleagues.

We offer an informal working culture with passionate colleagues and we are proud to work for a company with an ambitious sustainability strategy—you will join our “Brewing Tomorrow” journey.

We work as one team, locally and globally, we align to ensure transparency, take ownership of our results, act with speed and focus on the priorities that matter most.

Employment package

Employment type: Full-time, permanent contract
Applicable National Collective Labour Agreement: Food Industry
Gross annual salary: € 50.000 – 55.000
Variable compensation
Benefits: company car, mobile phone, laptop

Interested?

Apply through the application form and send us your CV as soon as possible.

We review applications on an ongoing basis and look forward to hearing from you!

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.

Carlsberg

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Key Account Manager